Through the Philippine Country Grants of USAID and U.S. President's Emergency Plan for AIDS Relief (PEPFAR), I was tapped as an SBCC (Social and Behavior Change Communication) consultant for several HIV awareness interventions and government agencies to support and assist in demand generation and digital transformation projects.

Local Partners of USAID that I have worked with include: LoveYourself Philippines, LAKAN Community Center, Armed Forces of the Philippines and LAKAN Coffee Plus

• Content Strategy
• Training and Capacity-building of local partner communication teams
• Social and Behavior Change Communications
• Copywriting
• Health Advocacy Communications
• Brand Development and Messaging

• Developed and implemented a comprehensive content strategy for two HIV-related health interventions, resulting in more than 3 Million impressions reached and an average engagement rate per post of 8%
• Created a series of targeted Facebook and Twitter ads, resulting in a 100% increase of sign ups and orders for both programs.
• Conducted a training session and workshop for volunteers and staff on social media marketing best practices, providing mentorship and guidance to help them improve their skills.
• Conducted a formative research and developed SBCC materials for a nonprofit organization, resulting in increased knowledge and behavioral change among target populations.
• Improved visual branding and posting strategy of LAKAN Community Centers by introducing consistent post designs and visual brand cues.
• Implemented targeted Paid campaigns that results to an increase of sign ups and orders by as much as 500% in some months.
• Worked with USAID’s local partner, Armed Forces of the Philippines and created a unified and long-term HIV Awareness campaign - #EveryBuddyLabanSaHIV Campaign videos, flyers, brochures and other HIV testing activities were done in almost all AFP camps in the Philippines.