Traction News is an online magazine for people in the business of selling tires. It provides tire business owners and their employees with news, opinion and information to run a successful tire business.

Traction News is published by Tireweb, an ecommerce platform for selling tires and wheels online.

I was the Digital Marketing Manager and Editor-in-Chief of Traction News from 2015 to 2021.

• PR and Media Relations
• Editorial Content Planning and Development
• Long-form Content Writing
• Social Media Marketing
• Online Community Management

• Best New Publication in the Transportation Industry in 2016 awarded by the Content Marketing Institute
• Became the Top three Tire Industry New Websites in the U.S. in terms of traffic by 2019
• Increased Website traffic by 20% year on year with lifetime views at 1.5M by 2020