LoveYourself Philippines is an LGBT and HIV Advocacy group that provides free HIV testing, treatment, education and awareness programs.

LoveYourself is a recipient of multiple international funding to boost HIV prevention activities in the Philippines.

My contributions in growing the online presence of LoveYourself Philippines is a combination of my volunteer work since 2014 and my work as a Digital Marketing Consultant (2019 -onwards) for USAID, Shell Foundation, Save The Children and Australian Federal AID.

Through my leadership in communications, demand generation and branding, LoveYourself became the leading HIV advocacy group in the Philippine both in online presence and actual clients served.

• Brand Development and Messaging
• Content Strategy and Development
• Website SEO
• Paid Facebook Ad Campaigns
• Influencer Partnership and Collaboration
• Social Media Marketing
• Online Community Management
• Social Media Policy Making
• Social and Behavior Change Communication

• Grew LoveYourself Philippines total online presence from just 20,000 in 2014 to 400,000 followers in 2022 (when I ended my consultancy work)
• Built the world’s first HIV self-testing messenger chatbot using ManyChat
• Developed the SelfCare and PrEP Pilipinas brand, both trailblazing HIV prevention and intervention programs in the Philippines
• Provided thought leadership, benchmarking and SBCC expertise in developing LoveYourself unique branding and messaging.
• Created and Conceptualized multiple Social Media, Demand Generation Campaigns that resulted to increasing annual clients of LoveYourself from just 40,000 a year (in 2018) to 150,000 a year in 2022.
• Recognized for 2015 Social Media Campaign #StayNegatHIve with a Bronze Boomerang Award for Digital Campaigns