Formerly Daily Malong, now rebranded as Elle Karayan is a Filipino American Fashion Company with a mission to empower Indigenous communities in the Philippines, sharing their legacy of ancestral knowledge with Filipino diasporic communities across the globe through clothing.

During my time as Social Media Manager for Daily Malong, I helped create the company’s tagline ‘Indigenous is the Future’. We also became the only Filipino brand that participated in 2021 Summer New York Fashion Week.

• Brand Messaging Development
• Content Strategy and Development
• eCommerce Marketing
• Influencer Partnerships and Strategy
• Creative Direction and Editorial Photoshoot

• Crafted the company's impactful slogan "Indigenous is the Future”, encapsulating the brand's mission to celebrate Filipino American heritage.
• Developed long-term Influencer Partnership Strategy especially with Philippine-based ambassadors
• Created Daily Malong’s long-standing mission to educate Filipino Americans on cultural and language topics on Social Media.